Article by:
Nikki Chi
Topics:
Research
Published:
May 30, 2023
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What is Virtual Grid? How to Leverage it for New Income Generation

The energy industry is evolving rapidly, with new technologies and innovations emerging often. One of the most exciting developments for multifamily property owners in recent years is the Virtual Grid, a solar billing software that revolutionizes the distribution and monetization of an onsite solar asset. Virtual Grid enables property owners to generate new revenue by distributing solar energy to residents. Depending on the passthrough rate you choose, you could see $500 to $1200 per unit of new net operating income (NOI) with the combination of onsite solar and the Virtual Grid. In this blog post, we will explore the Virtual Grid in detail, including what it is, how it works, and how exactly you can leverage it for new income generation opportunities.

What is Virtual Grid?

Virtual Grid is more than just a solar billing software solution. It comes with the full support of the Ivy Energy team. The software itself creates a win-win solar energy experience with valuable features for both property owners and residents. Owners and their management teams can rest assured that the onsite solar benefits are being equitably shared with residents based on actual consumption. Additionally, Virtual Grid’s proprietary algorithm and utility-grade monitoring provide accurate, consumer-friendly bills for residents. This guarantees the recovery of hard costs in addition to new NOI, while also guaranteeing monthly savings to residents.

How Does Virtual Grid Work?

In the past, multifamily property owners had to rely on linear sub-metering to distribute onsite solar benefits. However, Ivy’s Virtual Grid offers a compliant, more equitable, and grid-supportive solar billing experience. Here’s how it works:

  1. Collects individual meter data for granular load monitoring. This maximizes your return on investment (ROI) and protects against excess discounting and overbilling.
  2. Determines the gross utility cost (without solar) for each resident based on actual utility rate tariffs. Virtual Grid even automatically adjusts to match utility rates as they change over time. This ensures that your residents never pay more with solar than they would have paid to the utility without solar.
  3. Manages shared solar value by calculating the unique time-of-use and real-time solar availability for each resident’s usage. With our easy-to-understand solar energy bill, residents can track their savings every month and even increase their savings by shifting their usage time to consume more solar energy.
  4. Integrates seamlessly with your existing rent ledger system. This integration helps reduce staff workload while providing data access for your management team.
  5. Handles all resident inquiries and questions. Virtual Grid includes a managed support service to make it easier than ever for your team to manage an onsite solar asset. The Ivy Energy team handles customer support so that you don’t have to.

Support that Makes Onsite Solar Management Easier

One of the major roadblocks to the implementation of multifamily solar is the added responsibility of management, billing, answering resident questions, and remaining compliant with the Independent Power Producer (IPP) code. With Virtual Grid, you have a team of energy industry experts to keep you compliant and streamline your energy asset billing operations from start to finish. This includes:

  • Overseeing all data QA operations.
  • Managing all shared solar utility administration forms and credit optimization.
  • Configuring platform variables to meet your ROI goals.
  • Dedicated account management support.
  • Managing move-in and move-out agreement updates.
  • Setup and automation of rent ledger integrated accounts receivable reporting.
  • Handling all resident customer service inquiries.

Key Features for Revenue Generation

Solar Asset Optimization

Solar asset optimization, or BAL (behind-the-meter assets and load) optimization, ensures that more of your solar kWh is consumed on your property and not exported to the grid. Why is this important? Because every kWh consumed on your property translates into more value for your solar asset. Virtual Grid includes a big data warehouse that harnesses the power of machine learning and applied data discovery to drive optimization activities for your onsite solar. This includes optimizing solar value credits, updating user incentive frameworks, and providing user engagement insights. By leveraging Virtual Grid's optimization capabilities, multifamily solar asset owners can ensure that they are getting the most out of their investments.

Distributed Energy Resource Billing

Virtual Grid’s billing engine not only simplifies the billing process but also allows you and your residents to gain stability over a volatile commodity by relying less on the energy that comes from the grid. By utilizing shared clean energy sources, residents can reduce their dependence on traditional energy sources and enjoy a more sustainable and cost-effective energy solution. With this billing engine, residents can easily track their energy usage and costs, and make informed decisions about their energy consumption. The easy-to-understand monthly bill makes the entire process simple and consumer-friendly.

ESG Reporting Data

By providing residents with access to clean energy sources, your business can make a meaningful impact on the environment while also improving your ESG (Environmental, Social, and Governance) compliance. And with Virtual Grid reporting, you can easily track and report on the social equity benefits of your resident-purposed solar program. Virtual Grid's reporting system provides verified data on the social equity of your program, such as the amount of energy "dollars" saved by residents and the number of kWhs converted to onsite clean energy. This data not only helps you meet ESG compliance requirements but also allows you to demonstrate the positive impact of your solar program on your community.

Shared Resource Value and User Subscription Management

Virtual Grid's automated curation of a shared ledger record enables an intelligent consolidated billing program within your communities. This framework ensures that solar benefits and associated costs are shared and recovered according to your financial goals. By automating the billing process, you can streamline your financial operations and reduce the risk of errors. But Virtual Grid doesn't stop there.  You also get the benefit of quality control oversight and asset value analytics to ensure resident satisfaction and maximize your solar investment's financial returns. By leveraging Ivy’s expertise and tools, you can ensure that your solar program is optimized for success.

Onsite Solar + Virtual Grid: The Key to Revenue Generation through New NOI

If you’re a multifamily property owner hesitant to invest in onsite solar, we get it. Multifamily solar relies on equitable distribution of the financial benefits between you and participating residents, which can be overwhelming and difficult to manage. Not to mention, it hasn’t always had a clear ROI. 

But, with Virtual Grid by Ivy, you can provide your residents with a superior solar billing experience while also boosting your bottom line. It is a game-changer for property owners looking to add a new revenue stream and improve their sustainability efforts. As the first and only onsite solar distribution and managed support offering on the market, Virtual Grid takes the hassle out of managing onsite solar by handling everything from legalities and compliance to rent ledger integration. But the benefits of Virtual Grid don't stop there. By adopting solar panels and utilizing Virtual Grid, property owners can add significant revenue to their bottom line. By leveraging the power of Virtual Grid, property owners can rest easy knowing that their solar program is optimized for success. Schedule a demo today to learn how much new NOI Ivy + Solar can add to your property.

Pioneering the Future of Multi-Tenant Solar Energy Management

2024 was a trailblazing year for Ivy Energy, where we shattered barriers, redefined possibilities, and delivered innovative solutions to address the multi-tenant solar split incentive challenge. By driving product advancements, forging impactful partnerships, and scaling operational processes, we empowered multi-tenant properties to embrace clean energy with confidence. 

A Year of Growth and Market Expansion

Ivy has grown its active project pipeline 450% compared to 2023, with a line of sight to clear +600% in active projects by the end of the year.  Our tech-enabled solutions empower more communities than ever. With $18M in Series A funding (Read more) and the strategic acquisition of Glow Energy (Read more), we are poised for unprecedented growth and impact. This investment enables us to enhance our technology, streamline operations, and expand our reach into new markets nationwide.

Entering new markets with increased resources allows us to address diverse energy challenges and deliver tailored solutions to property owners and tenants. Additionally, the launch of our consulting arm provides expert guidance for our clients and partners to save money and enhance ROI while navigating intricate solar investments.

Meaningful Operational Updates

At Ivy, innovation isn’t just about technology—it’s about creating digital tools that empower our clients and their tenants:
  • PropTech Integrations: Partnered with RealPage, Entrata, and Yardi to automate rent roll syncing, move-in/move-out updates, and direct charge posting to resident ledgers. These integrations reduce monthly processing time by up to 2 hours per property while enhancing data accuracy and operational efficiency.
  • NEM Credit Delay Optimization: The Utility Coordination team adopted the CPUC informal complaint process to reduce delays in NEM activation after PV solar system commissioning. This improvement cut the average resolution time for delayed NEM credits from 123 days in 2023 to 49 days in 2024, allowing property owners to see Net Operating Income over two months sooner on average.

Platform Advancements that Lead the Industry

Our engineering team broke new ground, ensuring our platform stays ahead of the curve:
  • Migrated to a new infrastructure processing system for faster processing and further automation improvements across operational features.
  • Introduced IvyDual in response to regulatory requirements in California, which allows us to enter new markets where consolidated billing is not viable.
  • Achieved SOC 2 Compliance, reaffirming our commitment to data security. (Read more)
  • Built initial public API for Conservice integration and new utility data access pathways, strengthening our platform’s versatility and reliability.

Empowering Positive Experiences with CX 

At Ivy Energy, our customers rely on us as true partners in their clean energy journey, helping them achieve long-term NOI growth while providing exceptional support for property owners and tenants. We consistently deliver this experience by simplifying complex utility processes and offering our white-glove service that ensures our clients feel supported, informed, and empowered to succeed. This year, Ivy’s Customer Experience Team launched two significant platforms:

  • Ivy Implementation Portal: A step-by-step, transparent portal that simplifies solar implementation for our clients and partners across multiple organizations. (Watch a walkthrough of the new portal here.)
  • Resident Help Center: Educate tenants about the solar program with helpful resources and offer direct support online or by phone. (Explore the Help Center)

Shaping the Future Through Thought Leadership

In 2024, Ivy Energy reinforced its position as an industry leader; our Virtual Grid 3.0 impressed the judges and earned first place in Solar Power World’s “Best in Show” award for large-scale solar innovation. (Read more)

Leadership team members Alex Dogan, Tanya Kuhn, and Sean Nam were celebrated in San Diego Business Journal’s Leaders of Influence in Technology 2024 for their contributions to advancing sustainable energy. (Read more) Ivy was also featured in Alt Energy Magazine (Read more), San Diego Business Journal (Read more), and on Solar Academy. (Read more

Logan Carter showcased Ivy’s groundbreaking innovations in a main stage speech at Cretech NY (Watch here), an engaging appearance on the IMN Podcast (Listen here), and a deep-dive interview with Chris Moreno, also known as “Mr. PropTech.” (Watch here) Ivy’s policy team further expanded its influence by authoring a Model VNEM Whitepaper, a critical guide to enabling multi-tenant solar models nationwide. (Read the Whitepaper).

Measurable Environmental Impact 

This year, Ivy Energy amplified its environmental contributions, with contracted units in implementation set to offset an astounding 109 million pounds of CO2. Meanwhile, active units have already offset 9 million pounds of CO2, demonstrating our ongoing dedication to reducing carbon emissions.

Looking Ahead to 2025

As we celebrate 2024’s successes, we are always looking to the future. In 2025, we’ll continue to push boundaries, deliver innovations that empower our clients, improve tenant experiences, and lead the multi-tenant housing sector toward a sustainable future.

A Message from Dover Janis, CEO of Ivy Energy

“2024 was a year of progress and adaptation. While utility-caused delays challenged our growing pipeline, our focus on agile problem-solving reduced their impact and kept the market moving forward. This is a testament not only to the dedication and focus of our team but also to the strong macro-level foundation that the onsite energy business model provides for real estate owners, even in the face of monopoly-driven resistance. With a large and expanding customer base and hundreds of projects, we have continued to validate the transformative potential of clean energy solutions for shared communities. I’m incredibly proud of our team—now among the most mature, knowledgeable, and experienced in the industry—as we trail blaze the path forward. The market is primed to grow and drive transformative change in local communities. I’m deeply grateful to our partners and customers, whom we have the privilege of serving every day as we continue to lead the way.”

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